We are a nation obsessed with the weather. And as I type rightly so as the thermostat is off the scale at a whooping 33°C.
And predictably as the weather warms so has the content that has arrived in my inbox “Ready for the Summer?”, “The Heatwave is here”, “Get Ready to Bake” (yes that was a cookery related one), etc. Every marketer is poised ready to crack out the sun puns.