Summer in the City used to mean in coms terms “the silly season”. It was a time when journalists wrote or recorded pieces in advance, media combined their July/Aug issues and everyone had holidays.
With the birth of 24 Hour Content the ability to slow down has ceased. The content calendars continue to be full, consumers of content continue to want new and interesting snippets whether they are lying on a beach in Kos or trekking up the Inca Trail. Content has never been so much in demand.