Silly Season

Silly Season

Summer in the City used to mean in coms terms “the silly season”. It was a time when journalists wrote or recorded pieces in advance, media combined their July/Aug issues and everyone had holidays.  

With the birth of 24 Hour Content the ability to slow down has ceased. The content calendars continue to be full, consumers of content continue to want new and interesting snippets whether they are lying on a beach in Kos or trekking up the Inca Trail.  Content has never been so much in demand.

Complementary Customer Content

Complementary Customer Content

One of the most challenging parts of our jobs is creating content for our clients. Let me rephrase that, it’s not the actual creation of it – the copywriting, or the putting ideas into words, that’s the bit we love. But more helping clients understand the transition between what they do and what is of interest to the media, or general public.

Shout Loud and Proud

Shout Loud and Proud

You don’t need to be a media guru to know that communication has come a very long way in a very short time. However, the latest figures released by Facebook are pretty astounding: 

  • Facebook now has 2billion monthly users 
  • Instagram (owned by FB) has 700million 
  • Whatsapp (also owned by FB) as 1.2billion 
  • Messenger (also FB owned) 1.2billion  
  • YouTube (owned by Alphabet (formerly known as Google) has 1.5billion. 
     

Back to Basics

Back to Basics

With the current state of the nation’s political events I feel it would be remiss not to blog about the recent General Election here in the UK. However, with the 1000s of column inches both online and offline given to the discussions and debates about the who, why and what happened, another pundit throwing their two penneth worth is probably of no value.