One of the most challenging parts of our jobs is creating content for our clients. Let me rephrase that, it’s not the actual creation of it – the copywriting, or the putting ideas into words, that’s the bit we love. But more helping clients understand the transition between what they do and what is of interest to the media, or general public.
Communication should be the simplest thing in the world –normally it is one of the first things we do as babies and something we practice day in, day out. Yet, it can also be the most complicated.
Even when we know exactly what we want to say, and who we want to say it to, it can be, well, difficult. Think about it...
You don’t need to be a media guru to know that communication has come a very long way in a very short time. However, the latest figures released by Facebook are pretty astounding:
- Facebook now has 2billion monthly users
- Instagram (owned by FB) has 700million
- Whatsapp (also owned by FB) as 1.2billion
- Messenger (also FB owned) 1.2billion
- YouTube (owned by Alphabet (formerly known as Google) has 1.5billion.
With the current state of the nation’s political events I feel it would be remiss not to blog about the recent General Election here in the UK. However, with the 1000s of column inches both online and offline given to the discussions and debates about the who, why and what happened, another pundit throwing their two penneth worth is probably of no value.