Marketing is a strange beast.  By it’s very nature, it has to evolve as it chases customers and their habits.

Keeping on top of new techniques, latest platforms and metrics to measure their success can be a role in itself. However, at Antelope we believe it’s not about the shifting of sands, but the long term success that comes with building brand loyalty.  Which is the million dollar question, how do you do this in a world where customers are fickle and competitors offer the golden goose to your customers every day.

Here we give our top 5 tips on keeping your customers loyal to you and your brand.

So Google is to become Alphabet? Well Google will become part of Alphabet in what is a rebrand of one of the best-known brands ever.

An interesting move....

Antelope's Hayley Lee gives you her Top 5 Tips for Great Business Content

My friend, who is a teacher, has a new job. Of course, she wants to make an impact and is looking to set up ways to communicate to the parents, the staff, the Governors and of course the parents, in the most effective way for all audiences.

She has been thinking about blogs, social media, the school’s website and the other forms of communication most schools operate including the old fashioned but for some, only guaranteed way of working, notes in school bags. 

Have you noticed that at the moment there seems to be a lot being said by a lot of people, all the time?

Is it me or is everyone a commentator? A voice for their industry? A spokesperson for things that they might, or might not, have the credentials to talk about?