“Antelope worked with us in the run up to the launch of our rebirth at the National Army Museum and supported us with a dynamic, well-considered, commercial and creative approach to our launch and marketing strategy. The team’s depth of experience and knowledge of strategic marketing and corporate communications was implicit across all the projects they were involved in. They were a safe pair of hands, an additional opinion, a safeguard to ensure we remained aware of our customers – potential and current – as well as a creative springboard to help us think more widely about our key messaging and vehicles for these messages.”
Genevieve Adkins, Deputy Director General, National Army Museum
The Challenge:
The National Army Museum was undergoing a major re-development project. Representing a once-in-a-generation opportunity for the Museum, the project saw the wholesale transformational of the Museum building, galleries, archive, learning, retail and café facilities and visitor services as well as radical change in every area of the Museum’s work underpinned by a new brand and ethos.
The challenge was to support the Museum’s marketing and senior management team to create a Marketing and Launch Communications Strategy for the opening of the new Museum in the Spring of 2017.
The Solution:
Antelope worked with the National Army Museum to:
- Draft a launch marketing & communications strategy
- Help NAM understand its audience segmentation and its proposition for each of these audience segments
- Facilitate the thought process around its customer journey
- Develop its key messages tailored to these target audiences
- Plan an integrated marketing approach including content calendars, bespoke POEM (Paid, Owned and Earned media) planning and Corporate Communications action plan and mentoring
- Recommended processes, systems and analytics to evaluate.
"“Antelope rose to the challenge of working with us to build the www.whatireallywanted.com brand from scratch. Being creative in their thinking, they linked us with well known brands that targeted similar audiences, giving us profile and awareness at far better value for money than if we had used more traditional types of marketing. The ability to create a marketing and communication strategy bespoke to your brand and budget, and implement it so effectively, is what Antelope does so well.”
Linda Laurens, managing director, SK Chase
The Challenge:
SKChase, providers of gift voucher fulfilment for many of the UK luxury hotel and spa resorts, was looking to launch a B2C service - www.whatireallywanted.com. A place for visitors to find all the gift experiences of SKChase’s clients collectively, it allows customers to search by region, price and type of gift experience. A robust communications and content strategy was needed to help raise awareness of the brand as well as an agile strategy to reach potential customers.
The Solution:
Antelope worked with SKChase supporting the launch of www.whatireallywanted.com to:
- Create audience personas of potential customers and develop tailored messages for these audiences
- Create and implement a PR programme working with key media such as Grazia, Good Housekeeping, She and Woman and Home to publicise the new brand
- Developed a partnership programme by researching, approaching and securing data share projects with a number of high profile organisations including Boden, GANT, Long Tall Sally, Designers Guild and Mint Velvet.
"Antelope brought a depth of experience with them that helped support our in-house marketing function and put the foundations in place for us to build our own marketing and communications processes. Integrating a commercial viewpoint to every marketing activity gave us value for money as well as demonstrating real results. "
Melanie Hickmore, Managing Director
The Challenge:
Nice Media was looking to achieve business growth. It needed to shout about its experience, its point of difference and its achievements to existing, and new clients.
The Solution:
Antelope worked as marketing communications consultants and mentors alongside the Nice marketing and SMT to:
- Create a marketing strategy that integrated with its sales strategy and supported Nice Media’s growth
- Develop a content calendar to schedule regular content from different strands of the business across a host of media platforms
- Look at external opportunities to promote Nice Media’s portfolio of work
- Mentor the marketing team and establish a framework for them to go forward with marketing in the future
- Work with the senior management team to help drive the focus of the new business strategy.