In the stye of Instagrammers across the country, here’s our quick and dirty guide to
#What’s In and #What’s Out when it comes to #Content in 2024.
In
Content that works hard – across different channels and different audiences
Tailored content – not one size fits all
Content that solves problems, that is about outcomes
Content that shows how you can solve these problems, help the outcomes
Animated content
Visual content
AI facilitated but not 100% AI authored content.
Out
‘Look at me’ content
Purposeless content
Inauthentic content
Content that ends with a sell
Content that begins with a sell
Content that is someone else’s passed off as your own
Political content, unless of course you are a politician.
And remember:
It’s OK to change your opinion
It’s OK to say you were wrong
It’s OK to say you think you are right
It’s great to have an opinion, but also respect others might have one too
It’s great to communicate.
Do you agree? What’s your thoughts on what’s in and what’s not?
Image with thanks to Suzy Hazelwood, pexels.com