Content 2024: What's In and What's Outs

In the stye of Instagrammers across the country, here’s our quick and dirty guide to

#What’s In and #What’s Out when it comes to #Content in 2024.

In

• Content that works hard – across different channels and different audiences

• Tailored content – not one size fits all

• Content that solves problems, that is about outcomes

• Content that shows how you can solve these problems, help the outcomes

• Animated content

• Visual content

• AI facilitated but not 100% AI authored content.

Out

• ‘Look at me’ content

• Purposeless content

• Inauthentic content

• Content that ends with a sell

• Content that begins with a sell

• Content that is someone else’s passed off as your own

• Political content, unless of course you are a politician.

  And remember:

• It’s OK to change your opinion

• It’s OK to say you were wrong

• It’s OK to say you think you are right

• It’s great to have an opinion, but also respect others might have one too

• It’s great to communicate.

Do you agree? What’s your thoughts on what’s in and what’s not?

Image with thanks to Suzy Hazelwood, pexels.com