Antelope TEASES OUT YOUR BIT OF GOLD DUST AND TURNS IT INTO THE HUB OF YOUR COMMUNICATIONS
SITUATIONAL ANALYSIS
Market trend analysis. Competitor audits. Brand perception and awareness review.
STRATEGIC MARKETING
Audience insight and segmentation. Establishing value propositions for audiences. Customer journey facilitation. Key message development. Integrated marketing planning.
TACTICAL PLANNING
Content calendars. Bespoke POEM approach. Corporate Coms strategy and mentoring.
EXECUTION
Identifying responsibilities and structures needed for change. Analysing skills and resources internally available. Recommending processes and systems.
MEASUREMENT AND PERFORMANCE
Setting up analytics. Planning process of reporting, actions and accountability.