Antelope TEASES OUT YOUR BIT OF GOLD DUST AND TURNS IT INTO THE HUB OF YOUR COMMUNICATIONS 
 

SITUATIONAL ANALYSIS 

Market trend analysis. Competitor audits. Brand perception and awareness review. 

STRATEGIC MARKETING

Audience insight and segmentation. Establishing value propositions for audiences. Customer journey facilitation. Key message development. Integrated marketing planning.

TACTICAL PLANNING

Content calendars. Bespoke POEM approach. Corporate Coms strategy and mentoring. 

EXECUTION

Identifying responsibilities and structures needed for change. Analysing skills and resources internally available. Recommending processes and systems.

MEASUREMENT AND PERFORMANCE

Setting up analytics. Planning process of reporting, actions and accountability.