The broadcaster, Sky recently revealed that it pays its male employees an average of 11.5% more  than their female counterparts with a bonus gap of 40%.  The news is shocking, yet not surprising.

Communication should be the simplest thing in the world –normally it is one of the first things we do as babies and something we practice day in, day out.  Yet, it can also be the most complicated. 

Even when we know exactly what we want to say, and who we want to say it to, it can be, well, difficult. Think about it...

So here we are at the end of 2017 and on the cusp of another year – welcome 2018.  So, this is normally the time when we start predicting what’s ahead, what’s new and what’s dead in the waters of 2017.

You don’t need to be a media guru to know that communication has come a very long way in a very short time. However, the latest figures released by Facebook are pretty astounding: 

• Facebook now has 2billion monthly users 
• Instagram (owned by FB) has 700million 
• Whatsapp (also owned by FB) as 1.2billion 
• Messenger (also FB owned) 1.2billion  
• YouTube (owned by Alphabet (formerly known as Google) has 1.5billion. 
   

With the start of the school year now up and running, the BTS (Back to School) marketing comes to a close. Having extensive retail experience here at Antelope (and many of us parents ourselves), we know how getting kids back to school is Big Business.

We have just had our annual work experience student with us here at Antelope, a 17 year old digital native, Millennial, straight out of sixth form college to learn the ropes of the exciting world of marcoms.

With the current state of the nation’s political events I feel it would be remiss not to blog about the recent General Election here in the UK. However, with the 1000s of column inches both online and offline given to the discussions and debates about the who, why and what happened, another pundit throwing their two penneth worth is probably of no value.

There has been a lot in the news about mental health this month.  Which is great all round. Great for those who have battled for years with the stigma of mental health and great for those who aren’t as familiar with it and might gain more of an insight into how it affects people.

We are about to embark on a possible house move. After 13 years of living in our Victorian terrace in Brighton, we have decided it is time for a change. “Totally out of my comfort zone” was how my husband described his thoughts on moving to a friend. He doesn’t like change.  My kids are worried about being further away from their mates. They don’t like change.

Companies often approach us as they want to increase their profile and raise their game.  Not unusual as we specialise in marcoms and PR. However, it often becomes apparent quite fast that the real reason they are finding it hard to generate their share of voice, is not that they don’t have the coms expertise, the contacts or the time to devise and implement a marcoms strategy, but more that they haven’t really nailed their organisational purpose.