So December is edging closer and closer. The John Lewis advert is live. There is a nip in the air. My children have already written their lists to Santa. Christmas is definitely around the corner. As young innocent faces look with excitement and anticipation at the presents stacked under the tree, their eyes glinting with the fairy lights and advent candles, the question is will they get what they really want this Christmas?
We are a nation obsessed with the weather. And as I type rightly so as the thermostat is off the scale at a whooping 33°C.
And predictably as the weather warms so has the content that has arrived in my inbox “Ready for the Summer?”, “The Heatwave is here”, “Get Ready to Bake” (yes that was a cookery related one), etc. Every marketer is poised ready to crack out the sun puns.
I recently read an article about the future of information and marketing in which it stated that soon we will be paying for people to read our emails and to watch our ads. This made me laugh out loud. As firstly it sounded a bit mad, and sad, but also with AI and the automation of nearly everything to have someone to do something as simple as read your emails, seemed a bit, well, retro.
I read a great article last week from Kevin Chesters on The Drum website, entitled 'Tis the season for shit puns and terrible word play', which not only made me laugh out loud but got me thinking about the whole marketing of Christmas shenanigans.