Holiday season is upon us and as I write this I am high up a mountain on the slopes of a ski resort. Last week I was sat on a beach with the sun beaming down on my face. Lucky? Absolutely.
While I sit here typing this blog, there are another four or five laptops charged up with people posting, downloading and even a conference call going on in the “Quiet Area” of the ski resort lounge. As technology allows us to have Wi-Fi high on a mountain, or sitting watching the waves crash around us, does this mean we can all be digital nomads? And what does working anywhere, anyplace mean for the marketing landscape? And how do we target those nomads who flitter around from one place to another?