With the start of the school year now up and running, the BTS (Back to School) marketing comes to a close. Having extensive retail experience here at Antelope (and many of us parents ourselves), we know how getting kids back to school is Big Business.
With the current state of the nation’s political events I feel it would be remiss not to blog about the recent General Election here in the UK. However, with the 1000s of column inches both online and offline given to the discussions and debates about the who, why and what happened, another pundit throwing their two penneth worth is probably of no value.
We are about to embark on a possible house move. After 13 years of living in our Victorian terrace in Brighton, we have decided it is time for a change. “Totally out of my comfort zone” was how my husband described his thoughts on moving to a friend. He doesn’t like change. My kids are worried about being further away from their mates. They don’t like change.
Companies often approach us as they want to increase their profile and raise their game. Not unusual as we specialise in marcoms and PR. However, it often becomes apparent quite fast that the real reason they are finding it hard to generate their share of voice, is not that they don’t have the coms expertise, the contacts or the time to devise and implement a marcoms strategy, but more that they haven’t really nailed their organisational purpose.
I spent a day this week confined to the halls of Olympia at a trade show for those in the learning industry. As anyone will know who has attended a similar exhibition, they are full of companies showing their wares, latest innovations, those shouting about trends and a ton of gimmicks - cupcake anyone?
So December is edging closer and closer. The John Lewis advert is live. There is a nip in the air. My children have already written their lists to Santa. Christmas is definitely around the corner. As young innocent faces look with excitement and anticipation at the presents stacked under the tree, their eyes glinting with the fairy lights and advent candles, the question is will they get what they really want this Christmas?