I recently read an article about the future of information and marketing in which it stated that soon we will be paying for people to read our emails and to watch our ads.  This made me laugh out loud. As firstly it sounded a bit mad, and sad, but also with AI and the automation of nearly everything to have someone to do something as simple as read your emails, seemed a bit, well, retro.

If you type in Brexit to Google search it comes up with approx. 8.8m articles all giving their news and views on whether or not we should vote to stay in Europe or opt out.

So British Airways comes Top of The Pops of the Superbrands 2016 list again on both the Consumer and the Business list.  Wowser.

How does a brand that is still premium in price fair so well in our  ‘live well for less’ world? 

Or that boy for that matter? I’m talking audience segmentation and whether in today’s world of personalisation are we still using old perimeters to talk to our customers.

I read a great article last week from Kevin Chesters on The Drum website, entitled 'Tis the season for shit puns and terrible word play', which not only made me laugh out loud but got me thinking about the whole marketing of Christmas shenanigans. 

So Radio X launches in its own self created furore of being a radio station for men. And promptly denies it with it’s first presenter, on its first programme on its first day, Chris Moyles claiming that was purely “just a marketing thing”.

Whether Radio X really wants a male or female audience listening isn’t really the issue. What is is that some marketing agency/consultancy/guru has decided there is a gap in the market for a male radio station (Radio 5 Live, Talk Radio, Talk Sport anyone?) and has based their content strategy on targeting this gap, and then realised what an out-of-date, cliché strategy that really is.

Doesn’t put marketers in a good light, doesn’t it?  

I was chatting to a friend the other day about her summer and how her holiday was and she quite surprised me. Not that she had had a great holiday, but more that she confessed having put her phone in the drawer in her house and leaving it there for two weeks. No telephone calls, no email, no internet. 

As our working practices counter the cacophony of communication with mindfulness, detoxing your in-box and the like, how do those in business of communication now actually, erh, communicate?

Marketing is a strange beast.  By it’s very nature, it has to evolve as it chases customers and their habits.

Keeping on top of new techniques, latest platforms and metrics to measure their success can be a role in itself. However, at Antelope we believe it’s not about the shifting of sands, but the long term success that comes with building brand loyalty.  Which is the million dollar question, how do you do this in a world where customers are fickle and competitors offer the golden goose to your customers every day.

Here we give our top 5 tips on keeping your customers loyal to you and your brand.