Capturing a Digital Nomad

Capturing a Digital Nomad

Holiday season is upon us and as I write this I am high up a mountain on the slopes of a ski resort. Last week I was sat on a beach with the sun beaming down on my face. Lucky? Absolutely.

While I sit here typing this blog, there are another four or five laptops charged up with people posting, downloading and even a conference call going on in the “Quiet Area” of the ski resort lounge. As technology allows us to have Wi-Fi high on a mountain, or sitting watching the waves crash around us, does this mean we can all be digital nomads? And what does working anywhere, anyplace mean for the marketing landscape? And how do we target those nomads who flitter around from one place to another?

Telling Stories and a Glimpse to the Future

Telling Stories and a Glimpse to the Future

So, who’s been watching Years and Years, the BBC show showing “the tumultuous 15 years through the eyes of one family?” There is no doubt it is good drama, not only as it touches on the trials and tribulations of family life that everyone can relate to, but also shows a scary view into the future of 15 years down the line.

Have Bloggers had their day?

Have Bloggers had their day?

We all love hearing about other people - whether that’s their lifestyle, their children and how they parent, their work hacks or their fashion finds. However, by April 2018 there was estimated to be over 400million blogs globally. That’s a lot of information in the blogsphere and a lot of reading.

Let me tell you a story...

Let me tell you a story...

There is a lot in the marketing stratosphere about storytelling at the moment. Agencies that offer storytelling; consultants that offer to teach you how to story tell; articles confirming how storytelling is the best way to spread the news about your company, your product and your service.