With school back in and many having to get their heads back into work and school, we thought it might be good to share one of our stories about how we got into the world of comms and what it is we really do at a PR and content agency.
Holiday season is upon us and as I write this I am high up a mountain on the slopes of a ski resort. Last week I was sat on a beach with the sun beaming down on my face. Lucky? Absolutely.
While I sit here typing this blog, there are another four or five laptops charged up with people posting, downloading and even a conference call going on in the “Quiet Area” of the ski resort lounge. As technology allows us to have Wi-Fi high on a mountain, or sitting watching the waves crash around us, does this mean we can all be digital nomads? And what does working anywhere, anyplace mean for the marketing landscape? And how do we target those nomads who flitter around from one place to another?
So, who’s been watching Years and Years, the BBC show showing “the tumultuous 15 years through the eyes of one family?” There is no doubt it is good drama, not only as it touches on the trials and tribulations of family life that everyone can relate to, but also shows a scary view into the future of 15 years down the line.
We are sure many of you will have heard of the Hero, Hub and Hygiene or the Hero, Hub and Help strategy that many adopt for their content strategy.
Based particularly on visual content – devised by Google for YouTube users – the 3H principles work across most content platforms, be it image content or the written word. In a nutshell it advocates a three pronged attack: