There is a lot in the marketing stratosphere about storytelling at the moment. Agencies that offer storytelling; consultants that offer to teach you how to story tell; articles confirming how storytelling is the best way to spread the news about your company, your product and your service.
We are sure many of you will have heard of the Hero, Hub and Hygiene or the Hero, Hub and Help strategy that many adopt for their content strategy.
Based particularly on visual content – devised by Google for YouTube users – the 3H principles work across most content platforms, be it image content or the written word. In a nutshell it advocates a three pronged attack:
Summer in the City used to mean in coms terms “the silly season”. It was a time when journalists wrote or recorded pieces in advance, media combined their July/Aug issues and everyone had holidays.
With the birth of 24 Hour Content the ability to slow down has ceased. The content calendars continue to be full, consumers of content continue to want new and interesting snippets whether they are lying on a beach in Kos or trekking up the Inca Trail. Content has never been so much in demand.
One of the most challenging parts of our jobs is creating content for our clients. Let me rephrase that, it’s not the actual creation of it – the copywriting, or the putting ideas into words, that’s the bit we love. But more helping clients understand the transition between what they do and what is of interest to the media, or general public.