We talk about personalisation a lot in our blogs here at Antelope. Personalisation in terms of finding your own target audiences, personalisation in terms of creating individual messaging to those audiences and personalisation in terms of how you deliver that message to the audiences.
Summer in the City used to mean in coms terms “the silly season”. It was a time when journalists wrote or recorded pieces in advance, media combined their July/Aug issues and everyone had holidays.
With the birth of 24 Hour Content the ability to slow down has ceased. The content calendars continue to be full, consumers of content continue to want new and interesting snippets whether they are lying on a beach in Kos or trekking up the Inca Trail. Content has never been so much in demand.
One of the most challenging parts of our jobs is creating content for our clients. Let me rephrase that, it’s not the actual creation of it – the copywriting, or the putting ideas into words, that’s the bit we love. But more helping clients understand the transition between what they do and what is of interest to the media, or general public.
Communication should be the simplest thing in the world –normally it is one of the first things we do as babies and something we practice day in, day out. Yet, it can also be the most complicated.
Even when we know exactly what we want to say, and who we want to say it to, it can be, well, difficult. Think about it...
You don’t need to be a media guru to know that communication has come a very long way in a very short time. However, the latest figures released by Facebook are pretty astounding:
- Facebook now has 2billion monthly users
- Instagram (owned by FB) has 700million
- Whatsapp (also owned by FB) as 1.2billion
- Messenger (also FB owned) 1.2billion
- YouTube (owned by Alphabet (formerly known as Google) has 1.5billion.